A B O U T U S
Dealer Systems Associates innovative business model was born out of the vision of two brothers with 32 years of Dealer Principles experience, Ken and Bill Wingfield. Their firsthand knowledge of the constant struggles automotive dealerships face due to financial product complexity, ever-changing employee recruitment, training, and retention, the high pressure of meeting and managing consumer expectations, and every dealer’s desire to improve the effectiveness of their overall business is what makes the DSA a trusted solutions provider. The Dealer Systems model for client interaction is a one-of-a-kind, “hands-on” approach based on integrity and transparency that make our dealers true partners.
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